Launchpad: Tips for a Successful Book Launch
Marketing experts weigh in on how to get the most out of your next campaign.
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6. Involve your audience.
We run user-generated promotions. We had a book come out this fall called “Visions of Paradise.” We asked National Geographic photographers, “Where is heaven on Earth?” and the book is [a collection of] their photographic responses. So we invited consumers in an online contest to submit their images. The winners receive a customized copy of the book, with their photo as the cover image. This really helps brand awareness.
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- Companies:
- Barnes & Noble
- Time Inc.
- YouTube
- People:
- Ruth Chamblee
Amanda Baltazar
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