Marketing partnership between new teen novel and cosmetic company draws attention, book creates new interactive experience
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Cathy Vickers, the 17-year old protagonist of the novel, is described as wearing a lip gloss called Liplicks, a product sold by Cover Girl Cosmetics. Other references to the company’s products are also seen throughout.
“The use of even the subtlest of sales pitches, particularly in a book aimed at adolescent audiences, could raise questions about the vulnerability of the readers,” Rich wrote in The New York Times piece.
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