Lantern Books Exec ‘Cynically Optimistic’ About the Future
Martin Rowe, director of publishing for Lantern Books, offers a small, independent press’s view on marketing, online retailing, Google and more.
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What is the most significant change you’ve witnessed in book marketing over the years?
Rowe: In my life in publishing I’ve seen the shift that editors have had to [endure]. … They’ve moved from being people who sit behind desks all day with their doors closed reading manuscripts to being people who have to make budgets, have to understand the markets for their books, and have to realize that they are part of a business.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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