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Sterling Publishing Co. Inc. President Marcus Leaver and Maxim CEO Joe Mangione to Deliver Keynotes at the 2012 Publishing Business Conference & Expo

December 13, 2011
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Publishing Executive and Book Business magazines—producers of the Publishing Business Conference & Expo—have announced that Maxim CEO Joe Mangione and Sterling Publishing Co. Inc. President Marcus Leaver will each deliver a keynote address as part of the kick-off events on Monday, March 19—the first day of the 2-1/2-day Publishing Business Conference & Expo.

Mangione will be speaking on transforming a publishing business into an integrated marketing company, one of the most prominent challenges as well as opportunities in the publishing industry today.

Leaver will share "10 Predictions for the Future of Book Publishing" and also insights on how Sterling (owned by Barnes & Noble) is adapting its business to be fully prepared—a challenge with which most publishers today are struggling. 

"We are tremendously excited to have Joe and Marcus helping to kick of this year's event," says Noelle Skodzinski, Publishing Business Conference program director. "They are both dynamic speakers and innovative thinkers, and are leading their companies in new directions, and we're thrilled to have them share their insights with our attendees. The topics they are speaking on couldn't better fit the conference theme, 'Cashing in With Cross Media' content, and the primary objectives of the thousands of publishing industry executives attending the event."

The 2012 Publishing Business Conference & Expo will be held at the New York Marriott Marquis, Times Square. In addition to extensive, professional educational programming for executives in the book and magazine publishing industries, presented by approximately 100 speakers, the event includes the largest expo of its kind—featuring some 100 exhibitors of the leading technologies, services and solutions for publishers.

For more information on the conference agenda or to register, visit the Publishing Business Conference & Expo website.
 

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FROM THE BOOKSTORE

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“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


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