Press Release: Peter McCarthy and Mike Shatzkin Announce New Digital Marketing Services for Publishers
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Mike Shatzkin, Founder and CEO of The Idea Logical Company, a consultancy, is one of book publishing's acknowledged thought leaders on the impact of digital change. Along with Michael Cader, he runs Publishers Launch Conferences, which does programming and marketing for the renowned Digital Book World as well as conferences at other industry gatherings including the Frankfurt Book Fair. His blog, The Shatzkin Files, has a wide readership among the movers and shakers in the global book business. Shatzkin began his career in books more than 50 years ago on the sales floor of NYC's legendary Brentano's Bookstore.
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- People:
- Peter McCarthy
- Shatzkin
- Places:
- New York
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