Coming Unbundled: Media Companies Continue to Adopt Direct-to-Consumer Subscription Models
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Publishing<%2Fa>%20news<%2Fa>%20in%20the%20first%20half%20of%202014%20was%20dominated%20by%20one%20word%3A%20subscription<%2Fem>.%20Subscription-based%20digital%20trade%20book%20delivery%20models%20were%20announced%20with%20much%20fanfare%20from%20Oyster,%20Entitle,%20and%20many%20others.%20Such%20services%20put%20book%20publishing%20squarely%20in%20the%20digital%20"subscription%20economy"%20along%20with%20Netflix,%20Pandora,%20and%20Hulu.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fmedia-companies-continue-adopt-direct-to-consumer-subscription-models%2F" target="_blank" class="email" data-post-id="2044" type="icon_link">
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Publishing news in the first half of 2014 was dominated by one word: subscription. Subscription-based digital trade book delivery models were announced with much fanfare from Oyster, Entitle, and many others. Such services put book publishing squarely in the digital "subscription economy" along with Netflix, Pandora, and Hulu. In point of fact, book publishers have participated in the institutional subscription market for some time through aggregators that provided a channel into the library market. Nevertheless, 2014 will be remembered in the annals of publishing history as the year in which book publishers acknowledged the fact that many of their customers wish to receive book content via subscription services.
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Andrew Brenneman
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