mediaIDEAS On Point: Smartphones, the Forgotten Ubiquitous E-reading Device

This week's mediaIDEAS On Point chart shows the forecasted growth of the North American smartphone market. This year, they will reach 46 percent of general cell phone sales, and by 2018, they will represent approximately 90 percent.

These are devices that can and are used for reading content, including paginated content, and they are aggressively becoming ubiquitous. But beware, a smartphone strategy can't be the same as a tablet strategy. For more research, visit mediaIDEAS.