Open Enrollment | Subscribe to Book Business HERE
Connect
Follow us on
Advertisement
 

Everything You Thought You Knew About Metadata…

…But Were Afraid to Ask

January 2013 By Thad McIlroy
1

It's no surprise that there's a lot of confusion around metadata for books. It's complicated. If only they hadn't used the "M" word—metadata. It reeks of digital complexity. And then you read the standard definition: "Metadata is data about data." Gee, thanks. As if your eyes hadn't already glazed over.

BB0213_metadata
[+] click to enlarge
Here's what metadata really is: It's all of the title information that used to reside just in your title catalog and your EDI (electronic data interchange) system, like Pubnet. Since online selling became tops for combined digital and physical books, the title information became paramount, as it's the only way publishers can guarantee online retailers list their books correctly.

To put it another way: Metadata is your book online.

Online, your customers can't grab a copy off the shelf, read the back cover blurb, and thumb through the pages to scan a selection of the text. That's all metadata now: The back cover becomes the title description. The advance reviews are carefully tagged for online. "About the author" is now a separate web page on Amazon.com. And that's the easy part!

Read this story in our digital edition, or download Book Business' iOS app to get free access to all our great magazine content on your tablet.

More challenging are, for example, making sure that the online preview doesn't waste precious pages on the prelims; that your author Brian Smith doesn't link by mistake to Brian W. Smith, author of My Husband's Love Child—a Novella; that the video shows up online; and many more concerns.

Basic metadata is pretty easy, but ONIX, the metadata standard, now defines more than 200 fields. And these days there's intermediate metadata, and then there's advanced.

Today we're going to test your skills: Beginner, Intermediate and Advanced.

You Think You're A Beginner

You've got the basics in hand—if you're in the U.K. you know they're called BIC Basic in the U.S., it's BISAC Core Data Elements. Did you know:

 
1

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:

MORE ON E-BOOKS & DIGITAL PUBLISHING >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they existLeverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to themIntegrate social media, content, and email to optimize the entire prospecting processMake every sales call count with behaviorally targeted email prospectingLeverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale”And more! Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works!
Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they existLeverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to themIntegrate social media, content, and email to optimize the entire prospecting...

ORDER NOW

 

MORE ON MANAGEMENT & FINANCE >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW