Multi-Channel Publishing: A Case Study
A look at how effective multi-channel publishing, enabled by intelligent content and using a single source, can meet a wide variety of output needs.
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That vision is best exemplified by the first book in the series, The Language of Content Strategy, which is a glossary of terms that define a vocabulary for this emerging discipline. Each of the fifty-two terms in this book was authored by a leading authority. Each of the fifty-two authors provided a one-line definition, an importance statement, and an essay explaining why that term is important for content strategists.
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