An Exhibition of Optimism
Museum Publishing Weathers the Storm And rebounds in the post-9/11 world.
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“We all had to think very carefully about how we do things in order to continue,” Fidler says. “And sometimes the answers are not what we wanted, but we had to look at the reality to get equilibrium back.”
New Days, New Ways
Old-fashioned, solid business decisions now drive many museums’ production output. For starters, kiss goodbye the automatic assumption that an exhibition equals a book. A majority of officials now question that knee-jerk reaction—could they be more effective offering an extensive brochure instead?
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Julie Sturgeon
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