Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more

EXTRA: From a marketing and sales perspective, describe some of the innovative ways you are using blogs to increase your ad revenue while offering more content for your readers.
HART: Bethany House Publishers is seeking to establish its profile within the blog community through a number of different means. Acquisitions Editor Dave Long runs a well-read blog, “Faith In Fiction,” which also assists marketing by promoting Bethany House as a quality fiction producer, and one that is open to dialog with readers. We have continued that by approaching bloggers as an offshoot of our traditional media efforts and sending them review copies. Most recently, we have used blogs to publicize a survey about a book cover, and encourage bloggers to post about the survey. We will follow this up with continued interaction with bloggers about the book that the survey covered, and will provide many of the survey respondents with review copies of the book.