Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more
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For contemporary-issues books, such as “Fighting for Dear Life,” we have sought to get the book in the hands of influential conservative and Christian bloggers. We have also used advertising on individual blogs. We did so with “Fighting for Dear Life,” running ads on 40+ individual blogs that are of an evangelical/conservative bent. We have also run ads on niche blogs for our recent fiction release, “Summer of Light,” which dealt with stay-at-home dads.
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