New Book Business Event Helps Publishers Cash in on Digital Printing
Though there are plenty of reasons for book publishers to be optimistic, the future of the industry remains somewhat uncertain. With ebook sales growth tapering off and printed volumes surprisingly resilient yet declining, publishers still have to focus on cutting costs and increasing efficiencies, says Marco Boer, conference chair and keynote speaker. "There remains a lot of opportunities for book publishers to free up capital that is still trapped in returns by making the book manufacturing process more efficient, by redirecting and deploying that capital in more effective ways, including towards promotion and marketing. This conference will be the pinnacle of thought leadership on all these issues."
- People:
- Marco Boer
- Places:
- New York City
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.
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