Pressing Matters Face the University Press Market
New business Models, mounting manufacturing costs and market changes are all top-of-mind for the university press.
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“We’ve always relied on the credibility of what we publish to keep us afloat, but we need to expand our market to the mainstream,” says Ivar Nelson, director of the Eastern Washington University Press. “That means less PhDs and professors as our authors, and more who come from the real-world experience of the subject being covered.”
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Eric Butterman
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