Pressing Matters Face the University Press Market
New business Models, mounting manufacturing costs and market changes are all top-of-mind for the university press.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Regardless, it’s not just expanding the content, but also the revenue channels the books are offered in.
“There’s heresy in embracing Internet selling because it involves not going with traditional revenue strategies,” says Nelson, whose press develops 15 titles a year with an equal split between literary, academic and trade. Therefore, publishers are faced with many unanswered questions. “Why should we do our business with an Amazon.com for only 50 percent of the profit when we can market directly to the reader for much stronger returns? But, on the other hand, if you could sell enough books with an Amazon, it could make up for it.”
0 Comments
View Comments
Eric Butterman
Author's page
Related Content
Comments