New E-reading Device, the Kno, Targets Textbook Market

Around the very same time that BusinessWeek reported that "E-Book Readers Bomb on College Campuses"—referring to negative feedback from students on Amazon's test program where it distributed the Kindle DX to select classes at seven universities—Osman Rashid and Babur Habib, co-founders of the new Kno e-reading device, were premiering the e-reader, which the co-founders say is perfect for the textbook market, at the 2010 D Conference, D8 (by All Things Digtal).