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The%20Gilbane%20Group<%2Fa>,%20and%20sponsored%20by%20Aptara<%2Fa>,%20entitled%20"A%20Blueprint%20for%20Book%20Publishing%20Transformation%3A%20Seven%20Essential%20Processes%20to%20Re-Invent%20Publishing,"<%2Fa>%20explores%20the%20book%20publishing%20industry%20to%20reveal%20how%20leading%20publishers%20are%20modifying%20their%20business%20to%20adjust%20to%20the%20realities%20of%20today's%20digital%20and%20mobile-centric%20society.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fnew-report-uncovers-digital-realities-book-publishers-operations%2F" target="_blank" class="email" data-post-id="4922" type="icon_link">
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The Gilbane Group's latest research set-out to uncover the reality behind the theory that electronic, digital content offers publishers greater interoperability, improved efficiencies, expanded product lines and lower costs than print. Through interviewing and surveying executives from leading consumer, professional and education publishers, the report assesses to what extent a print-intensive industry has modified its operations to support a consumer-choice driven market heavily influenced by online and mobile content.
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