Reality Check
New Young Adult Title Blurs boundaries between fiction and the real world … and puts a new spin on product placement.
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Running Press, a Philadelphia-based imprint of The Perseus Books Group, will release a new young adult (YA) title, “Cathy’s Book: If Found Call (650) 266-8233” on Oct. 2. The book, which has garnered headlines recently for both its ground-breaking approach and some controversial marketing arrangements, is the first of its kind from Running Press in that its content will drive young readers to seek answers to a plot full of twists and turns through media other than the pages on which it is printed.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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