Reality Check
New Young Adult Title Blurs boundaries between fiction and the real world … and puts a new spin on product placement.
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“The No. 1 reason that kids give for not reading is that they can’t find anything they like to read,” says Rick Joyce, marketing director of Perseus Books. “Our take is that the books aren’t speaking to them. They’re not living in the world [kids] live in. And if you look at television, film, music, magazines and the Web, it’s a dense, rich environment with choices, with interactivity, with products, with other teenagers that they recognize … some of the young adult category has gotten maybe a little stale.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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