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In the publishing industry in general, says Brian Monaghan, president of International Holographic Papers (IHP), Glenside, PA, which stocks holographic paper and paperboard grades and manufactures holograms and plates, there is a stronger demand for holographic paper and board.Monaghan says that some publishers, bitten by the millennium bug, are now contacting him regarding using holograms on their book covers because they want to do something "technologically advanced, collectable and eye-catching." Monaghan recalls the famous holographic cover of the National Geographic, done about a decade ago. People often ask for a similar look, he says, which, since the technology has advanced so much, is now easier to reproduce.
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