No More Divides, A Global Publishing Plan for HarperCollins
Big-six publisher launches HarperCollins 360
June 14, 2012 By Whitney Reed
|
With the technologies now available to book publishers, it is easier than ever to print and distribute books: With the push of a button, books can now be delivered digitally or printed on demand. This has proven great for consumers; it could also be beneficial for publishers, as evidenced by HarperCollins’ new plan for world domination. No, not world domination in the Dr. Evil sense; rather, HarperCollins Publishing is leaping on the POD (print on demand) train with the launch of its global publishing program, HarperCollins 360.
The goal of HarperCollins 360 is to eventually offer all books (50,000 print and 40,000 digital titles) from any HarperCollins division to all English-language markets (U.S., U.K., Australia, New Zealand, Canada and India). International shipping costs will be minimized thanks to the publisher's new network of warehouse-based POD partnerships.
“It is our responsibility to provide our authors with the broadest possible reach through our global print and digital publishing platforms, regardless of where their books originate,” said Brian Murray, President and CEO of HarperCollins Publishers, in a press release announcing the 360 initiative. “We are establishing new publishing roles, with marketing and publicity support, to maximize the global influence of our authors. Our vision is to have the entire HarperCollins book catalog available for customers in all major territories for which we have rights.”
Phase one of the project, which will see HarperCollins U.K. titles made available to HarperCollins 360’s U.S. team beings July 1.
Full release below:
FOR IMMEDIATE RELEASE
HarperCollins Publishers Launches HarperCollins 360 Global Publishing Program
New York, NY (June 13, 2012) HarperCollins Publishers today announced the creation of HarperCollins 360, a global publishing program for its authors. The goal of the initiative is to ensure that all books published by any division of HarperCollins around the world are available in print or digital format in all English-language markets. When the program is fully implemented, the HarperCollins global catalog -- 50,000 print books and 40,000 e-books -- will be available, limited only by the rights held, not by technology or geography. Authors published in the U.K., Australia, New Zealand, India, and Canada will be listed, published, and available to booksellers and consumers in the U.S. through the HarperCollins global print and digital platforms that include regional warehousing with on-site printing machines.
Companies Mentioned:
 |
|
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, Revised and Updated