The Prescription for a Healthy Marketing Campaign
Noreen Henson, marketing manager for Demos Medical Publishing, discusses marketing for medical titles and the challenges of keeping up with ever-evolving information-delivery options.
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We are established as a major publisher of high-quality references in neurology and rehabilitation medicine, and we are now expanding the professional list into spine medicine and oncology. This list depends heavily on more traditional marketing channels such as direct mail and exhibits.
Our line of patient-education trade titles, primarily dealing with neurologic diseases and disorders, as well as more general titles of interest to individuals with a wide range of disabilities, depends more on garnering reviews and press coverage in various media outlets, and our distributors getting the books onto bookstore shelves.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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