The Quirky Side of Publishing
Now that his “dirty, little secret” is out, President and Founder David Borgenicht talks about what Quirk Books—and other publishers—must do to remain successful in an increasingly competitive multimedia world.
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“I’ve always thought of Quirk as ultimately not just a publishing company, “ says President and Founder David Borgenicht, who co-wrote “The Action Hero’s Handbook” as well as a variety of other popular titles, including “The Worst-Case Scenario” series. “We’ve always had the attitude of an entertainment company. We produce creative, informative, irreverent, gifty content that has potential in bookstores, gift stores, has reached people online … [and] in other forms of merchandise. … That’s always been a big part of the mission and the brand. …”
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Janet Spavlik
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