The Quirky Side of Publishing
… The [other] challenges we’re now facing: … I think because of the kinds of books we’ve created and succeeded with, such as “The Worst-Case Scenario” series, the handbooks [and] the hip parenting books [and] the irreverent reference books we’ve made, there’s more competition than ever from other publishers. Other publishers have caught on to our dirty, little secret. I think books need to continue to evolve, and publishers need to think about books as we do—not just as text and art, but as objects of desire that can compete with video games and iPods and DVDs, and all the other things that are vying for people’s entertainment time and dollars these days. ... I think for publishers to continue to succeed, and for Quirk to continue to succeed, we need to think of ourselves all as trendsetters and exciting creators of entertainment product, as much as we think of ourselves as makers of books. … We all need to continue to create new formats [and] new business opportunities, because of the fact [that] we are very much the starting place for a lot of the entertainment that’s created … [such as] hit movies and TV shows and other merchandise. I really hope that the industry as a whole embraces that fact and really starts to publish in that way. It’s certainly an attitude that we have and that has served us well, and will continue to be a major part of our future success. …
- Companies:
- Quirk Books