Web 2.0 For Dummies
Pesce uses the term “enabling technology” to describe the potential of Web 2.0 tools, and strategies to connect audiences and drive user-friendly product development.
“One of the exciting aspects of [using] Web 2.0 [tools] is that our relationship with customers is [now] much more collaborative and much more dynamic,” he says. In STM, for instance, having the capability to derive information on how publications are used—which parts are most accessed and when—is essential to enhancing the publications’ functionality. The “Frommer’s” travel guides have benefited tremendously from upgrades to the “Frommer’s” Web site, which, in addition to blogs, customized PDF guides and interactive maps, takes full advantage of travelers’ passion for sharing stories and information through forums, trip journals and other community-building features.
- Companies:
- John Wiley & Sons