Borders Closes Stores in 200-Plus Cities: What Lies on the Retail Horizon?
A new opportunity may exist for indie bookstores.
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As the largest chains contract and move more fully into e-commerce, McKeown sees opportunity once again for independents.
"I believe the independent can create a more intimate, more robust shopping experience in a much smaller footprint, draw down their costs of overhead, and as a result capitalize on the very substantive part of the market that is still devoted to print sales, even while indies grapple with the need to move into the Internet space more aggressively, selling e-books, etc., and cultivating a more intimate relationship with their customers via online marketing as well as in-store marketing," he says.
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Jim Sturdivant
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