The Corner Office: On the Record With: Paul Bogaards
Chatting with Knopf Doubleday's PR chief about technology, working the press and the most powerful people in publishing
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Lynn Rosen
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The craft of writing may be singular, but the process of publishing is collaborative. The power resides in the contributions of many, not one individual.
What’s your secret to getting the media to pay attention to your message?
● Credibility. Longevity (sigh). And always talking straight with the press.
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