Open Enrollment | Subscribe to Book Business HERE
Connect
Follow us on
Advertisement
 

Penguin Partners With BlogHer to Launch Online Book Club, Writer's Conference

March 31, 2011
1
Get the Flash Player to see this rotator.
 
(Press Release) Belmont, CA, March 31, 2011—BlogHer, Inc., the leading participatory news, entertainment and information network for women online, and Penguin Group (USA), one of the largest trade book publishers in the nation, announced a new partnership designed to provide influential women in social media with an opportunity to share their love of books and writing with their readers.

Today BlogHer.com is launching a new "Book Club" section. Every month will feature on average two titles from Penguin's prestigious list of bestselling, award-winning authors for discussion by the BlogHer community in the BlogHer.com Book Club, as well as on their blogs and in social media. The BlogHer.com Book Club community will get unique access to their favorite books and authors: live chats, behind-the-scenes looks at the researching and writing process, and tips for writing and publishing books of their own. The inaugural title is "Caleb's Crossing" by Geraldine Brooks, the Pulitzer Prize winning and New York Times bestselling author of "March, Year of Wonders, and People of the Book."

BlogHer and Penguin also announced plans to host a New York-based conference this fall for women writers to discuss the craft of writing and the business of publishing with authors, agents, and other publishing professionals.

"For years, the BlogHer.com community has hosted ad-hoc book clubs where women trade advice on what to read. Partnering with Penguin Group (USA) will give our book-loving influencers access to the best books, authors, and ideas," said Lisa Stone, BlogHer Co-founder and CEO. "Their prestige, breadth and depth as a publisher—from "Battle Hymn of the Tiger Mother" to "Penguin's Young Readers Group"—make Penguin an ideal partner for BlogHer's influential community of social media leaders. A fall conference for authors who want to publish their blogs as books is a natural extension of this exciting relationship."

"We're very excited about this new partnership," said Susan Petersen Kennedy, President of Penguin Group (USA). "The BlogHer community is smart, opinionated, and influential—in other words, the perfect match for our authors and books. I'm looking forward to creating a forum in which women can discuss books, speak with authors, and grow as writers."

For more information, please go to www.blogher.com/topic/bookclub.
 

Companies Mentioned:

1

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments:
M.E. Anders - Posted on April 03, 2011
Thanks for sharing this publishing news for us female writers and readers. I'm heading over to check out BlogHer right now.
Click here to view archived comments...
Archived Comments:
M.E. Anders - Posted on April 03, 2011
Thanks for sharing this publishing news for us female writers and readers. I'm heading over to check out BlogHer right now.

MORE ON MANAGEMENT & FINANCE >>

FROM THE BOOKSTORE

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices...

ORDER NOW

A guide to delivering a better user experience through A/B testing: Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

A guide to delivering a better user experience through A/B testing:
Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customersDetails a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing todayAuthors Dan...

ORDER NOW