Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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"Bertelsmann and Pearson to Combine Book Businesses," trumpeted the press release.
"Today we begin an exciting new chapter for our company," began Dohle's letter. "Bertelsmann has just concluded negotiations with Pearson, the parent company of the Penguin Book Group, to form a future new partnership …"
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