Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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The news itself was certainly no surprise. That Penguin and Random House were talking merger had been the buzz of the rumor mill for the few weeks prior and, an 11th hour bid by Rupert Murdoch's HarperCollins notwithstanding, had become all but fait accompli in the days prior. According to those in the know, the publishing powerhouses had been in discussions for some time. That the official word arrived as America's publishing capital was about to be pummeled by an atmospheric event so unprecedented meteorologists needed new nomenclature, though, made it all seem a little more heavy.
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Brian Howard
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