Strategy: The Big Merge
In October, Random House and Penguin shocked the world (sort of) when they announced they would join forces and become the world's largest trade book publisher. We talked to industry experts to get at what it all means.
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Brian Howard
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McCarthy sees one of the biggest challenges for the companies as they come together is a difference in culture. Random House, for instance, "is extremely decentralized" while "Penguin is very much a centralized command and control kind of environment."
During his time at Random House, says McCarthy, "it was pretty rare to have a meeting at which you find people from different divisions. Generally speaking, I'd go to a Crown meeting and then a Knopf meeting and so forth."
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