Q&A With Aptara’s Pavan Arora: Predictive Semantics & Metadata Resolutions for 2014
Among those voices is Pavan Arora, chief innovation officer of Aptara. In his column, Arora will share insight on how predictive analytics is a huge opportunity for publishers. Predictive analytics is an algorithm-based science of deciphering captured data to discover probable customer actions -- and it promises a major boost to publishers' profits, says Arora.
- Companies:
- Aptara Inc.
- McGraw-Hill Companies
- People:
- Pavan Arora
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.