Q&A With Aptara’s Pavan Arora: Predictive Semantics & Metadata Resolutions for 2014
Arora will also be leading a Book Business free webinar tomorrow (Thursday, January 9th) called Bridging the Digital Revenue Gap: Semantic Strategies for Fueling Sales and Marketing. The webinar will examine strategies and technologies for achieving the next level of discoverability and analytics that can be used to fuel ebook marketing reach and drive sales. Arora will be joined by Hitesh Chitalia, director for McGraw Hill Financial.
- Companies:
- Aptara Inc.
- McGraw-Hill Companies
- People:
- Pavan Arora
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.