Press Release: Book Industry Guild of New York Panel to Discuss “Publishing Technology Update: New Digital Directions”

NEW YORK — February 15, 2016 — Publishing Technology Update: New Digital Directions will be the subject of a Tuesday, March 8, 2016 panel discussion with The Book Industry Guild of New York (BIGNY).

Speakers

• Sue Carlson (VP, Director of Production & Design, W.W. Norton) – went from being a traditional typesetter to re-tool Norton’s workflow to produce over 1200 trade and educational ebooks/year
• Cynthia Clark (Director of Digital Operations and Products, Elsevier) – content innovation and enriching the reading experience of the full-text STM article
• Daniel Cohen (Digital Strategist, Galvanized) – worked with over 40 magazines on content workflows and digital products, helped create Galvanized's Apple Watch app
• Katherine McCahill (Senior Director, Digital Development, Penguin Random House) - works with Penguin Random House divisions to identify and develop mobile apps that provide a digital complement to their books
• Peter Milburn (Associate Director of Digital Product Marketing, Wiley) – helped lead the 200-year old publisher to partner print and digital in a direct-to-consumer division to 40% growth

Moderator
Kathy Sandler (Senior Manager, Content Applications and Digital Workflow Development, Penguin Random House)

Where
Random House, 1745 Broadway (bewteen 55th & 56th Streets), 2nd Floor
When
Tuesday, March 8th. Beer, wine, and hors d'oeuvres at 5:15 p.m., program at 6:15 p.m.
Admission
$40 for BIGNY members / $60 for nonmembers.
$5 admission for the speaker portion of the event only.
All major credit cards are accepted online and at the door. Cash and checks are also accepted at the door. Student admission is free (lecture only) with valid student ID and reservation.
Email programs@bookindustryguildofny.org or financial.secretary@bigny.org for reservations

About Sue Carlson
Following a career in music, Sue Carlson began a transition to the publishing world by working in graphic production, and joined W. W. Norton in 1999. Beginning as the Digital Production Manager, in a period of rapid industry developments in digital workflows, she has been part of Norton¹s evolution from a traditional print publisher to both print and digital. In 2013, she was appointed the Director of Digital Production and, a year later, promoted to Vice President and Director of Production and Design, overseeing Norton¹s trade and college production, design and photo permissions groups.

W. W. Norton, founded in 1923, is an independent and employee-owned company publishing 400 trade and educational titles a year. In 2015, Norton published its first enhanced, digital version of the Norton Anthology of English Literature, one of its signature books. In 2016, Norton will release its first-ever digital version of The Norton Shakespeare.

About Cynthia Clark
While Slavic languages were her first love, Cynthia soon fell head over heels in love with the special language of book publishing and spent her early career shepherding manuscripts to their tangible printed book form. This satisfying experience evolved into a career in journal publishing, where Cynthia has witnessed first-hand the rapid and exciting changes of the digital era. And now, continuing this career at Elsevier in digital publishing, Cynthia gets to stay on the front lines and help steer the ship.

Originally from New Jersey, Cynthia now calls Park Slope, Brooklyn home, where she lives with her family and dog, Owen. With two adult sons, the family dynamic keeps changing as they come and go, figuring out their own next adventures in life.
First job: Working in a local bakery.
Interests: Her children and her dog, quilting, triathlon training, movies, books.

About Daniel Cohen
Daniel Cohen is a digital product, workflow and editorial technology strategist and team leader. Currently Digital Strategist at Galvanized Brands, he has worked with over 40 magazines and content publishers on staff or as a consultant. He spent the first part of his career supporting, integrating or managing production workflow and publishing tools, and leading technology training. As Senior Technical Specialist at Hearst and later Technical Director and Deputy Head of Production at The New Yorker, Daniel helped to launch and manage development and roadmaps of magazine digital editions, ebooks, native mobile apps, and web products; and extended editorial workflows and teams to support digital output. Daniel continues this work at Galvanized and additionally supports web operations, email marketing, and technology and data approaches to audience development. Daniel studied History at the University of Pennsylvania, plays guitar, and really wants to make the world a better place.

About Katherine McCahill
Katherine McCahill is the Senior Director of the Apps Channel at Penguin Random House. In this role Katherine works across all divisions to identify and develop new mobile apps and effectively bring them to market and maximize their potential. Prior to this she was a Product Manager in Wiley’s Global Education division, Assistant Director of Digital Products at Penguin Publishing (a division of Penguin Random House), and worked on marketing campaigns for eBook originals and audiobooks at HarperCollins Publishers.  She started her career in managing editorial and editorial positions at St. Martin’s Press.

About Peter Milburn
Peter Milburn is Associate Director, Digital Product Marketing at John Wiley & Sons, Inc. where he oversees marketing for Wiley Efficient Learning, Wiley’s online test prep unit. In five years at Wiley, Peter helped build EfficientLearning.com into a key source of growth for the company in the area of global direct-sold digital learning. Prior to joining Wiley, Peter was founder and owner of RE:DIRECT, a direct response creative agency that handled promotion and interactive assignments for most of the country's major magazine publishers including Condé Nast, Hearst, Time Inc. and others. Peter began his career at Time Inc.'s Consumer Marketing Division in 1994, spending six years involved in acquisition and retention marketing for its stable of mass-market consumer magazines. He is a past board member of the board of the Direct Marketing Club of New York.

About Kathy Sandler
Kathy Sandler is Senior Manager, Content Applications and Digital Workflow Development at Penguin Random House. In the past, she helped Scholastic launch the Storia eReader, helped Meredith launch digital editions of Parents and Fitness Magazines to iPad and Android, worked in publishing technology at Hearst Magazines for 20 years, and worked in magazine and book production. She teaches online classes in the Master’s in Publishing program at Pace University. A past President of Women In Production, Kathy has an MBA from NYU and PMP certification in project management. You can follow her on twitter at @ksandler1.

About the Book Industry Guild of New York (BIGNY)
BIGNY is a New York-based organization that serves the publishing industry and community. Since its inception in 1926, the Guild has provided professional development opportunities by hosting social and educational events, seminars, industry trips, and more. The Guild produces the annual New York Book Show, which celebrates outstanding achievements in book design and manufacturing. BIGNY also proudly organizes charitable events to promote literacy in the New York City metropolitan area.