Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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Laura Simonds, director of marketing and sales for Davies-Black Publishing––a division of CCP Inc., located in Mountain View, Calif.––views finding fresh content as her company’s No. 1 challenge. “Have we seen a new book proposal that’s, ‘Oh my God, we haven’t seen this before’? No, we haven’t,” she says. “… That’s what we’re looking for, and it’s getting tougher to find those kinds of exciting books.”
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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