Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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“[Professional publishing] is a very tough category … and we have been extremely critical about the proposals that we get and what we decide to publish,” Simonds continues.
Technology books, of course, are an exception to this challenge, as they reflect a topic that is constantly evolving. “Every year you seem to have one or two or more key software releases that give you a lift,” says Joe Wikert, vice president and executive publisher in the professional/trade division of John Wiley & Sons Inc., with headquarters in Hoboken, N.J. “Most recently, it’s been Windows Vista and Office 2007 for Microsoft, but there’s always something else out there … that seems to cause things to bounce up.”
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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