New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, says Michael Norris of Simba's new report.
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Brian Howard
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Simba Information’s new report out this week is titled “The iPad and Its Owner 2013.” But given its findings—including that 1 in 5 U.S. adults owns an iPad, along with projections that within five years tablet owners will outnumber print book buyers—it might have been called “The Rise of the Machines.”
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