New Study: Is Increased iPad Adoption a Death Knell for Print? Hardly, says Michael Norris of Simba's new report.
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Brian Howard
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The media and publishing market intelligence company has been following trade ebook publishing through its nationally representative surveys since 2009, adding and removing reading devices from its proprietary “device matrix” to track the popularity of different readers as they enter the market.
According to Michael Norris, Senior Analyst at Simba Information’s Trade Books Group, ebook reading has come a long way since 2009 when the company found “the most popular device to read ebooks on was the personal computer.”
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