Press Release: Public Libraries Get a Boost with Targeted Marketing and Data Analysis from Gale
New Analytics On Demand Apps Improve Outreach and Provide Insights to Multi-Branch Systems
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"Libraries offer essential content, tools and services to patrons of all ages and they contribute to local economic advancement, but budget cuts have left them with fewer resources, which need to be allocated more effectively," said Paul Gazzolo, senior vice president and general manager, Gale. "Until recently, few affordable tools existed to help libraries measure the impact of their efforts on the community. Analytics On Demand was created to help library decision makers strategize, plan, communicate, and measure outcomes, and these new apps will help them better allocate resources and better engage their communities."
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