Publisher Perspective - Book Manufacturing Turnaround Times
Some new printers that she has tried recently have been providing quicker turnarounds more often, she observes. She attributes this more to a service-oriented philosophy--"wanting to keep the customers happy"--than to use of new equipment or technology.
Brookes Publishing primarily produces books for professionals involved in the human services, child development, behavioral studies, mental health, communication, public health and disabilities fields.
Book Production Coordinator
Bureau of National Affairs
"It's hard to judge whether turnaround times for offset printing are increasing as a whole when turnaround times vary from printer to printer," comments Mike Wright, book production coordinator, The Bureau of National Affairs, Inc., Washington, D.C.
"We do short-run books directed to a specialized audience with average press runs of 2,000 to 3,000," Wright explains. For these books, which include softcover books and case-bound books, Wright says he tends to get the best prices and schedules from printers geared for short runs, like Edwards Brothers and BookCrafters. In general, turnaround times he knows he can count on for case binding are about six weeks; for perfect binding, about four weeks, a few days faster for reprints, when film and materials are already at the printer.
But digital short-run printing is shortening turnaround times, he says. Some of his less voluminous, shorter-run books (which are typically softcover) cost less to print on DocuTech, IBM or Océ presses; by now about 20 percent of his work is run this way. These jobs are often turned around "in two weeks or less if I need it, and sometimes when I don't even need it," he says.
Senior Vice President and Director of Marketing and Development
Parachute Publishing, L.L.C.
Turnaround times vary for Parachute Publishing, New York City, but range from two weeks to a month or more, depending on the complexity of the project, reports Susan Knopf, the company's senior vice president and director of marketing and development.