The Innovators
Publishers embrace change as digital technology reshapes the industry.
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Ellen Harvey
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Are you focused on direct sales as well?
It's part of the business plan. We're a virtual company. We don't have a central office. So we knew social media had to be a huge part of building the community model and creating that type of buzz. When you do that, the goal is to drive people to you, which diverts them from the wholesalers. We spent a lot of time creating that community buzz, giving discounts, and bringing people to the site. Then they notice any new products.
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Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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