Digital Directions: Want to Grow Your Ebook Revenue?
On the other hand, if quality of e–book experience is made a priority, then the publisher will present a product that can support a higher sale price. In addition, e–book revenue may hold the promise of representing more than a replacement of lost print sales, but a source of truly new, incremental revenue—ideally including customers that are not regular print customers today.
Improving quality and refining the format will require additional effort and investment, made even more painful by a very tough economic climate. However, if this investment is not made—in the belief that e–book revenue will not be robust enough to provide a return on that investment—then a very weak value proposition will continue to be presented to the marketplace, resulting in lower price points and slower growth. The belief that e–books have a marginal role in driving revenue will become a self-fulfilling prophecy. BB
Andrew Brenneman is founder of Finitiv, which provides publishers with cloud-based services, mobile product development and digital strategy consulting.