Digital Directions: Want to Grow Your Ebook Revenue?
Publishers must raise the bar on quality
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Yes, Virginia, people will pay for e–books—in large numbers to boot. As gratifying as these recent projections are, some significant financial and non-financial questions remain:
● Does direct cannibalization occur?
● Will e–book sales represent replacement revenue of lost print sales or will e–book sales become an opportunity to develop incremental revenue streams?
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- People:
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Andrew Brenneman
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