A New Era of Book Marketing
The A Group's Tami Heim on how publishers can help their authors maximize the social media space.
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Britt Brouse
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<%2Fa><%2Fa>Much%20has%20changed%20in%20the%20way%20authors%20publish%20and%20promote%20their%20books.%20With%20the%20growth%20of%20online%20book%20sales,%20consumer%20adoption%20of%20digital%20books,%20and%20social%20media,%20even%20more%20channels%20are%20available%20for%20authors%20and%20publishers%20to%20connect%20to%20audiences.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fpublishing-veteran-a-group-partner-tami-heim-book-marketing%2F" target="_blank" class="email" data-post-id="5165" type="icon_link">
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Much has changed in the way authors publish and promote their books. With the growth of online book sales, consumer adoption of digital books, and social media, even more channels are available for authors and publishers to connect to audiences. An author does not need to rely on the printed page alone to foster a connection with her audience, but can become a thought leader by blogging, tweeting, using Facebook and managing an overall online brand reputation and strategy.
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