Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
2 Comments
Comments
Warner Books announced earlier this week that the New York-based publishing company is changing its name to Grand Central Publishing. The name change was agreed to in the acquisition last year by the French company Hachette Livre. The new title notably drops the word “books” to embrace publishing in the broader sense of content delivery. Book Business Extra spoke with Senior Vice President and Publisher Jamie Raab, the creator of the new name, to gain insight on the process of rebranding a well-known publishing company.
2 Comments
View Comments
Related Content
Comments