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As in any company, each sales representative relies on marketing material to help him achieve his sales goals. These materials can include: direct mail, product collateral, and event invitations and signage that is customized for their target audiences and product lines.
Traditionally, the sales representatives would work with Thompson West's creative services department to create marketing pieces that were manually tweaked and customized. Consequently, the creative services team spent a great deal of time managing the creation of different marketing materials to meet the changing needs of each of the 2,000 sales representatives.
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