Cover Story: The Two Sides of David Borgenicht
Quirk Books' president pairs the irreverent and entertaining with a dead-serious (though somewhat unorthodox) business model and brand.
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“Because we are trying to create books that cross over outside of the book trade, we need to create books that are objects of desire in all the ways that they can be,” Borgenicht says. “We want you to walk into a store and notice it because the cover looks great. Maybe then you read the title, and you’re amused because it’s a clever concept, and then when you open it up you find—surprisingly—that it’s really good, or there’s something really useful in there, and you buy it. We always want people to have that kind of experience.”
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James Sturdivant
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