Random House Inc. Partners With Smashing Ideas to Create Children's Apps
(Press Release) New York, PRNewswire—Random House Inc., the largest U.S. trade-book publisher, announced today a partnership with digital media agency Smashing Ideas to develop book-based children's Apps for mobile devices. Seattle-based Smashing Ideas is a cutting edge developer of immersive, interactive experiences for all screens, building digital products and destinations around brand characters in the children and youth markets. Random House Children's Books will work in close collaboration with Smashing Ideas' newly formed ePublishing group—led by the co-creator and developer of the smash hit, Alice for iPad—and with key Random House children's books authors, illustrators and brands to produce innovative digital products that marry story, design, and technology.
- People:
- Madeline McIntosh