Red Wheel/Weiser Inspiration Now More Widely Available Via The Espresso Book Machine
New York, NY, May 18, 2012—Red Wheel/Weiser, the well-known metaphysical and self-help book publisher, has joined On Demand Books’ growing Espresso Book Machine program (EBM), via arrangement with Lightning Source. The arrangement provides independent bookstore customers with instant access to Red Wheel/Weiser’s backlist titles through EBM’s “digital-to-print at retail” sales channel.
“We’re excited to be part of On Demand’s expansion in 2012, providing us with a growth opportunity in the independent marketplace,” says Michael Kerber, President, Red Wheel/Weiser. “We realize shelf space is limited and it is challenging for booksellers to carry the full range of our backlist titles. The Espresso Machine affords us the opportunity to provide bookstore customers with a much larger selection.”