R.R. Bowker Exec Offers an Inside Look at New Consumer Data Service
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A new subscription data service, one that takes a detailed look at a vast array of consumer behavior, could help the industry get inside the mind of book consumers more than it ever has before.
R.R. Bowker, best known for providing bibliographic data for the book industry, introduced its PubTrack Consumer product earlier this month. The service will offer static product information, data that Kelly Gallagher, Bowker’s general manager of business intelligence, says will empower the industry to know their customers much better than they have in the past.
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