Technology Once Again Transforms the Audiobook Market
Sales grow as personal audio players become more mainstream.
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As a market significantly impacted by technology, audiobooks have evolved from records to highly compressed digital files that can now be downloaded directly from a publisher’s Web site. Anthony Goff, publisher/director at Hachette Audio, says that audio publishers need to stay on top of new technologies, and that new formats are always emerging. While CDs remain approximately 85 percent of Hachette’s business, Goff says that many consumers still listen to cassettes, while even more are moving toward digital files. Keeping an eye on the future, while still producing current formats, calls for versatility.
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Craig Guillot
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